Shawn Arthur is an experienced advertising and graphic design professional who has served as a Creative Director for some of the top agencies in the industry. He has extensive experience developing B2C and B2B marketing solutions for a diverse roster of Fortune 500 corporations.

During his career, Shawn has received many awards for his outstanding work, including several local and regional ADDY Awards, AVA Awards, Davey Awards, HERMES Awards, Service Industry Advertising Awards (SIAA), Telly Awards and W3 Awards. His work has been published numerous times in ADWEEK and Advertising Age. In addition, Shawn has served as a judge for several industry award shows.

Shawn holds a BA degree in Commercial Art from Middle Tennessee State University and attended the Miami Ad school @ Portfolio Center in Atlanta.

SPECIALTIES

· Development and management of fully integrated campaigns including digital, web, social media, mobile, event, broadcast, print, etc.
· Excels at motivating and inspiring teams to deliver their best work
· Strong concept ability and extensive production knowledge for multiple mediums
· Proven track record of winning new business accounts and agency growth
· Key leadership team member that helps establish processes and goals within agencies
· Successful at building and managing cross functional teams to achieve marketing goals

WORK HISTORY

CORPORATE CREATIVE SERVICES MANAGER, REPUBLIC NATIONAL DISTRIBUTING COMPANY (RNDC), Atlanta, GA, 2015-PRESENT
· Manage all creative for the company’s external websites, intranet, visual boards, digital and collateral marketing materials
· Responsible for the creative strategy, development and enforcement of the corporate Brand Standards for RNDC
· Creative lead on the development of the RNDC/NDC corporate websites
· Established in-house video and photography capabilities saving company 80% annually on outside production costs
· Collaborate with corporate leaders and outside partners to develop marketing solutions

VP, CREATIVE DIRECTOR, IMAGES USA, Atlanta, GA, 2008-2015
· Responsible for all digital, traditional and fully integrated creative from concept to completion for the agency
· Creative lead on client presentations and new business efforts
· Lead, partner and collaborate with other agencies sharing client business
· Hire, lead, mentor and evaluate staff
· Establish department goals and strategies to obtain them
· Developed first Hispanic TV spot for Amtrak. Sales increased 64% and online bookings increased 56% in Hispanic markets where spot aired
· Led creation of brand identity, digital and event materials for Gentleman Jack Art, Beats & Lyrics (GJ AB+L). Results achieved 30% ROI
· Helped grow Sara Lee marketing budget from $1.8mm in 2009 to $2.5mm in 2012

CREATIVE DIRECTOR, SUMMIT MARKETING, Atlanta, GA, 2006-2008
· Responsible for creative product for the Atlanta, Chicago and D.C. offices
· Creative lead on client presentations and new business efforts
· Development and/or management for over 100 e-commerce sites
· Responsible for B2B creative for all of Kellogg’s brands including Keebler, Kashi, Morningstar Farms, Carr’s Crackers, Eggo, etc.
· Established in-house photography studio to cut e-commerce site production costs by 70%
· Member of agency leadership team
· Hired, led, mentored and evaluated staff
· Established department goals and strategies to obtain them

VP, CREATIVE DIRECTOR, IMAGES USA, Atlanta, GA, 2004-2006
· Responsible for all digital, traditional and fully integrated creative for agency
· Led creative execution of the Sprint Black History Month Text Promotion which resulted in 1300 consumers switching to Sprint
· Developed first African American targeted TV spot for Wachovia that became the top-rated spot created for the “I’m with Wachovia” campaign
· Creative lead on client presentations and new business efforts
· Established department goals and strategies to obtain them
· Hired, led, mentored and evaluated staff
· Led, partnered and collaborated with other agencies sharing client business